New season
Elegance is timeless
Curated contemporary ethnic wear for the modern woman. Handpicked, effortless silhouettes, designed in Kerala.
- Designed in Kerala
- Modest silhouettes
- Handpicked collections
- Chat with us on WhatsApp
New arrivals
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New
SalwarDaisy bloom salwar suit
₹2,399Free size -
New
Co-ord SetAnimal print cordset
₹1,549 -
New
UncategorizedBlize cord set
₹1,599Free size -
New
SalwarSitara salwar suit
₹2,249Free size -
New
Co-ord SetMuhabbat cordset
₹1,699Free size -
New
Co-ord SetPhoolwali cordset
₹1,549Free size -
New
Co-ord SetHeer modest Coordset
₹1,799Free size -
New
Co-ord SetRuh cordset
₹1,549Free size
The Rua way
Made for the days you live in
Salwars, cord sets, kurtis and gowns in breathable cottons and muslins — cut to cover, made to move. Every piece is picked by hand in Calicut, so what reaches you is what we would wear ourselves.
Never miss a drop
New every day
See launches first on Instagram. Get restock alerts in our WhatsApp community.
- ReelDaisy bloom salwar suit₹2,399
- ReelAnimal print cordset₹1,549
- ReelBlize cord set₹1,599
- ReelSitara salwar suit₹2,249
- ReelMuhabbat cordset₹1,699
- ReelPhoolwali cordset₹1,549
- ReelHeer modest Coordset₹1,799
- ReelRuh cordset₹1,549
ReelBlaire skirt set Original price was: ₹1,950.₹1,590Current price is: ₹1,590.
ReelZoe Cordset 2.0₹1,799